What’s in this episode?
Trust is the currency for Brands. Building a Brand is like building a relationship, the ingredient of good relationship is built upon Trust. Trust is the essence of relationship.
The Secret of a Brand is Trust = Reliability + Delights
What drives Trust?
Chapter 01: Ability
Chapter 02: Benevolence
Chapter 03: Integrity
[Reliability + Delights] to be continue in Part02
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#mindset #beliefsystem
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motion graphic: Arina Apollo
music: youtube audio library
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