Earlier today, Apple revised its App Store guidelines to give companies such as Microsoft and Google a way to offer their video game streaming platforms on iOS, but did so with a major caveat. Apple said those companies could release catalog-style apps that collect and link to games iOS users would have to download individually through the App Store. Microsoft, which will launch its xCloud streaming service on Android devices on September 15th, has now come out against the policy.
“This remains a bad experience for customers,” a spokesperson for the company told The Verge. “Gamers want to jump directly into a game from their curated catalog within one app just like they do with movies or songs, and not be forced to download over 100 apps to play individual games from the cloud. We’re committed to putting gamers at the center of everything we do, and providing a great experience is core to that mission.”