To some extent, Porsche is taking advantage of uniquely favorable conditions. It still expects to turn a profit in 2020 despite COVID-19, helped both by the Taycan as well as a recovering Chinese car market. The company did have to cut costs, but it has so far refused to cancel new models.
As it stands, the Cross Turismo should play a crucial role in Porsche’s transformation. It’ll join the upcoming Macan EV in bringing electric Porsches to a more mainstream audience. Porsche expects 40 percent of its cars to be completely electric by 2025 — it won’t get there without more practical people haulers. The Cross Turismo’s later release suggests Porsche is confident it will hit that goal without having to rush new models to market.