The iO comes with real-time “tracking and coaching,” available through the companion app and the built-in display, which is also used to activate up to seven different brush modes. Supposedly, iO’s “bimodal smart pressure sensor” can adjust the pressure and speed of the brush head to protect gums and enamel. iO is available in black, rose quartz, violet and white.
AI toothbrushes have been around for years, so Oral-B does have some competition. Just a few days ago, Colgate introduced an AI-powered toothbrush that starts at just $50, though Colgate does have higher-end models. Even Quip has a smart electric toothbrush with a companion app, and then there are devices like the Y-Brush, which promises a clean mouth in just 10 seconds.