If this launches on Monday, it will be the first Apple TV+ content bundle. Just yesterday, we learned that Apple is also considering an “Apple One” subscription bundle, which would package services like Apple Music and Apple TV+, plus add-ons like Apple Arcade, Apple News+ and iCloud storage.
Apple bundling its own services makes sense, but offering a bundle with outside services like CBS All Access and Showtime enters a different territory. It could bring tons of content to Apple TV+ subscribers, who may find the shows and movies on Apple’s streaming service to be a bit lacking.