The subreddit is already stocked with Democratic primary and other ads, showing the amounts spent, impressions, geo-targeting and more. It will show all ads run on the site, including those mistakenly approved and then removed, tagged as “approved in error.” Other tags include “issue ads,” “issue ad 2020” and “candidate ad 2020.” The site will eventually post all ads starting from January 1st, 2019.
The subreddit shows the enormous volume of political ads on the site, which counts 430 million active users per month. (Reddit declined to tell Politico its total political ad revenue.) Facebook, which allows lying in political ads, also keeps a database of political advertisers. Twitter has declined all political advertising since November 2019, saying campaigns should earn reach through follows or shares and “not be compromised by money.”